Create Appalachia Workshops – Arts@Work 101: Presenting Yourself Professionally
Presenting Yourself Professionally: Creating a Basic Marketing Kit in Three Easy Sessions is presented by Dr. Katie Hoffman of Appalworks.com.
“This is an excellent value! You’ll emerge from this workshop with a bull basic marketing kit, and all for less than it would ordinarily cost to hire a photographer for the head shot alone!” ~ Dr. Katie Hoffman
Artists and makers of all genres need to be able to market themselves effectively. This workshop is designed to help artists of all types create the three basic items they need to pitch themselves and their work. At the end of the series, you will have created a customized marketing kit including:
* An artist statement
* A brief biography
* A head shot taken by a professional photographer
Having a compelling, coherent, and grammatically correct bio and artist statement is important for any creative hoping to connect with a venue that will purchase or showcase their art. These documents can also be the initial elements of a simple, do-it-yourself website. This series will teach you how to craft a statement that best promotes and describes you and your work and how to adapt it for a specific purpose, such as submission to an exhibition or gallery, promotion of a performance, or publicizing a speaking engagement. In the final session, a professional photographer will work with you to make another essential element: an artist photo for your kit. Our photographer is Kalani Odom of White Creek Photography, who has a great deal of experience working with other creatives to highlight themselves and their work. You can see her latest photoshere.
With a Ph.D. in English, over twenty years’ experience teaching rhetoric and composition, and experience as an artist herself, Dr. Katie Hoffman is well equipped to lead you through the process of creating a set of professional promotional materials. You’ll receive good advice, input from your colleagues, and individualized attention customized to your specific needs.
But sign up now! Space is limited. Click here to register.