Historic Downtown eNews  |  Archive


August 15, 2011

Bristol Rhythm & Roots Reunion recently announced that Walling Distributing Company solidified its role as a Platinum Sponsor with a $100,000 commitment to the festival.

"Walling Distributing has been a loyal major contributor to The Reunion since the beginning," says BRRR Executive Director Leah Ross, "we are grateful for their commitment to our festival and to our community. They make it possible to achieve great things!"

"Bristol Rhythm & Roots Reunion is a wonderful family event that showcases the best music our region has to offer," says Jeff Walling, Vice President of Walling Distributing Company, a family-owned Anheuser-Busch distributor in Bristol, Virginia. "We are proud to have our brand associated with such a great festival."

"When Leah asked us to consider another significant committment, we had to step up," says company President Mark Walling, "It's our corporate responsibility to give back, not only in our local community but also throughout Southwest Virginia."

A non-profit agency, Bristol Rhythm & Roots Reunion is dedicated to keeping ticket prices low for festivarians. Sponsorships and grant funding cover a majority of the operating costs for the event. Bristol Rhythm & Roots Reunion is always the third weekend in September. This year the event will be held September 16-18th on State Street in historic Downtown Bristol, TN/VA — The Birthplace of Country Music.